Can you take 2:00 to give this a read?

The Iowa State Athletics Department is venturing more aggressively into social media. Today, we debut an administrative blog called the “2:00 Timeout.” The author is me … Steve Malchow. No ghostwriters allowed.

The aim is to provide another outlet for you to follow our department, our teams and our student-athletes. We may break news occasionally, we’ll likely promote upcoming events or we may just share a different perspective of recent news.

As a first-time blogger, I’ll only promise to do my best in providing relevant and (hopefully) sometimes interesting content. We’ll include items on all sports as well as the athletics department as a whole, the Big 12 and the NCAA.

The plan is to upload new copy daily (at least on weekdays). There may be a guest blogger occasionally or I may simply “empty the email bag” from those of you who choose to share feedback with us (email 2minutetimeout@iastate.edu). We’ll see where the road takes us.

The blogs will be pretty short and sweet. Thus, the blog title … two minutes is likely all the time it will take to take a glance.

Thanks for giving us a shot and Go Cyclones. See you Thursday night at Jack Trice Stadium.

Reader feedback is welcome at 2minutetimeout@iastate.edu. You can also follow me on Twitter at: twitter.com/SteveMalchow