Can you take 2:00 to give this a read?

The Iowa State Athletics Department is venturing more aggressively into social media. Today, we debut an administrative blog called the “2:00 Timeout.” The author is me … Steve Malchow. No ghostwriters allowed.

The aim is to provide another outlet for you to follow our department, our teams and our student-athletes. We may break news occasionally, we’ll likely promote upcoming events or we may just share a different perspective of recent news.

As a first-time blogger, I’ll only promise to do my best in providing relevant and (hopefully) sometimes interesting content. We’ll include items on all sports as well as the athletics department as a whole, the Big 12 and the NCAA.

The plan is to upload new copy daily (at least on weekdays). There may be a guest blogger occasionally or I may simply “empty the email bag” from those of you who choose to share feedback with us (email We’ll see where the road takes us.

The blogs will be pretty short and sweet. Thus, the blog title … two minutes is likely all the time it will take to take a glance.

Thanks for giving us a shot and Go Cyclones. See you Thursday night at Jack Trice Stadium.

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