Re-alignment series: if it’s all about the football “brand”, then consider this.

Big12logo

Countless words have been written and said about conference re-alignment the last two years, and the assertion that “it’s all about football” has been a common theme.

“Brand” became a catch-all phrase for what a school (and its football program) brings to the table. In college football terms, “brand” is a school’s reputation for success.

To measure “brand” for schools, which made conference moves recently, let’s take a look at overall winning percentage and bowl records for the last five seasons.

Here are school winning percentages from 2007-11:

1.    Big 12 (.789 average) – TCU (.844), West Virginia (.734)

2.    Big Ten (.662) – Nebraska (.662)

3.    SEC (.610) – Missouri (.712), Texas A&M (.508)

4.    Big East (.596) – Boise State (.908), Houston (.662), UCF (.585), San Diego State (.443) and SMU (.381)

5.    Pac-12 (.561) – Utah (.766), Colorado (.355)

6.    ACC (.482) – Pitt (.603), Syracuse (.361)

Here are bowl records from 2006-10 (listed in order of winning percent) and note the Big 12 additions made bowls each of the last five seasons and tied for the most victories:

1.    ACC (.750 with 4 appearances, 3 wins) – Syracuse (1-0), Pitt (2-1)

2.    Big 12 (.700 with 10, 7) – TCU (4-1), West Virginia (3-2)

3.    Pac-12 (.667 with 6, 4) – Utah (4-1), Colorado (0-1)

4.    Big Ten (.500 with 4, 2) – Nebraska (2-2)

5.    Big East (.467 with 15, 7) – Boise State (3-2), San Diego State (1-0), SMU (1-1), UCF (1-2) and Houston (1-3)

6.    SEC (.222 with 9, 2) – Missouri (2-3), Texas A&M (0-4)

If conference re-alignment was truly about football, the Big 12 made the biggest gains in raising its “brand”. There may be more historical college football brands than TCU and WVU, but in the last five years it’s not all that close.

Reader feedback is welcome at 2minutetimeout@iastate.edu. You can also follow me on Twitter at: twitter.com/SteveMalchow

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s